Nature's Pride News 2010
A shopper study conducted by Nature's Pride in cooperation with The Hague University shows that a vast majority of consumers like the taste of Nature's Mango, are enthusiastic about the Ready-to-Eat concept, but are still relatively unfamiliar with the health benefits of the fruit.
Some key outcomes:
- 92% judge Nature's Mango as 'tasty' to 'very tasty'
- 73% consume mangos as a in-between snack
- 65% consume a mango within 2 days after purchase
- 85% prefer to buy a mango that is Ready-to-Eat
- 49% don't know if mangos contain few or many calories
- 35% think that mangos are not so healthy
- 80% would like to know more about the mango
Background information:
Being one of the most important importers and marketers of mangos in Europe, Nature's Pride wanted to gain more insight on the knowledge, attitude and usage of mangos among consumers.
Under supervision of The Hague University of Applied Sciences a shopper study was set up in which 400 consumers filled in an extensive questionnaire.
Fieldwork took place in May 2010 in several supermarket locations in the Netherlands.
The outcome should help us and our retail partners to better understand the consumer needs towards this product. Nature's Pride is committed to help consumers select the right mango and to provide them with relevant information on the origin, ripeness, storage, preparation and health benefits of this versatile fruit. The clear preference of consumers for qualitative Ready-to-Eat fruits is an encouragement to further invest in this segment.